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Full Stack Digital Marketing

Team SG-Gurukul Team SG-Gurukul
Overview
Curriculum
  • 41 Sections
  • 130 Lessons
  • 2 Quizzes
  • 150h Duration
Collapse All
Foundation Of Digital Marketing
5 Lessons
  1. Fundamentals of DM
  2. Traditional & Digital Marketing
  3. Scope Of DM
  4. Digital Marketing Funnel
  5. Structure & Fundamentals of Google SERP
Keyword Research & Planning
4 Lessons
  1. Introduction & Importance Of KW Research
  2. Types Of Keywords
  3. Keyword Research Metrics
  4. Keyword Planner Tool
Micro Website Development (No Coding Required)
2 Lessons
  1. 7 Steps To Make Website Live
  2. Website Customization
SEO
5 Lessons
  1. Architecture & Mechanism Of Search Engine
  2. Keyword Targeting & Mapping
  3. On-Page SEO
  4. Technical SEO
  5. Off-Page SEO
Project Task
Local SEO (GBP)
4 Lessons
  1. Basics & Importance Of GBP
  2. GBP Creation
  3. GBP Optimization
  4. Ranking Factors
Project Task
Competitive Analysis
2 Lessons
  1. How To Select Right Competitors
  2. Analysis Factors
Graphic Design
8 Lessons
  1. Basics Of Graphic Designing
  2. Design Research
  3. Color Theory
  4. Color Palette
  5. Layout
  6. Understanding Typography
  7. Content Placement
  8. Canva & Figma
Project Task
Social Media Marketing
8 Lessons
  1. Basics Of SMM
  2. Account & Page Creation
  3. Research & Page Optimization
  4. Content Calendar, Post & Schedule
  5. Campaign Structure
  6. Meta Ads
  7. Linkedin Ads
  8. Audit & Analytics
Project Task
Analytics & Tracking
2 Lessons
  1. Google Analytics
  2. Google Search Console
Google Ads
7 Lessons
  1. Fundamentals Of Google Ads
  2. Auction, Bidding Strategies, Type Of Bids
  3. Ad Rank, Quality Score
  4. Keyword Match Types
  5. Campaign Structure
  6. Search Ad
  7. Display Ad
Project Task
Content Marketing
2 Lessons
  1. Understanding Content Marketing
  2. Native Ads - Taboola
Digital Marketing Tools
7 Lessons
  1. Basics Of LP
  2. Characteristics Of LP
  3. Benefits Of LP
  4. Requirement & Need Of LP
  5. Lead Magnets
  6. LP Optimization
  7. Tool To Build LP
Content Writing & Blogging
5 Lessons
  1. Basics Of Content Writing
  2. Aspects Of Content Writing
  3. Understanding Blogging
  4. Blog Cycle
  5. Ways To Earn By Blogging
Affiliate Marketing
4 Lessons
  1. Basics Of AM
  2. Key Players
  3. Steps To Be Followed
  4. Affiliate A/c Creation
Video Marketing
7 Lessons
  1. Understanding & Importance Of VM
  2. YT A/c Creation
  3. YT SEO
  4. Channel Optimization
  5. Content Optimization
  6. Thumbnail Design
  7. Google Video Ads - YT
Project Task
Email Marketing
7 Lessons
  1. Basics & EM
  2. Email Marketing Process
  3. Sources To Collect Emails
  4. Lead Magnet
  5. Campaign Metrics
  6. Campaign Optimization
  7. Email Marketing Tool
Lead Generation
3 Lessons
  1. Understanding Lead Generation
  2. Lead Generation Process
  3. Macro & Micro Conversions
Adsense
4 Lessons
  1. Understanding Google Adsense
  2. Monetization
  3. A/c Creation & Setup
  4. Dashboard Walkthrough
Ecommerce Marketing (Shopping Ads)
5 Lessons
  1. Understanding Shopping Campaigns
  2. Campaign Structure
  3. Google Merchant Center
  4. Google Shopping Campaign
  5. Feed Optimization
ORM
4 Lessons
  1. Basics Of ORM
  2. How To Check Online Reputation
  3. Importance Of ORM
  4. Tools To Monitor Online Reputation
App Store Marketing
4 Lessons
  1. Basics Of ASM
  2. ASO
  3. Optimization Factors
  4. App Campaigns or Ads
Mobile Marketing
2 Lessons
  1. Basics Of Mobile Marketing
  2. MM Strategies
Web Audit
Reporting
Freelancing
4 Lessons
  1. Foundation Of Freelancing
  2. Marketplaces & How It Works
  3. Proposal, Bid, Connects Explained
  4. Account Creation
Cyber Law
2 Lessons
  1. Basics Of Cyber Law
  2. Basic Principle Of CL
Integrated Marketing
2 Lessons
  1. Fundamentals Of Holistic Marketing
  2. Foundation OfIntegrated Marketing
Inbound Marketing
2 Lessons
  1. Understanding Inbound Marketing
  2. Push & Pull Marketing
Growth Hacking
3 Lessons
  1. Understanding Growth Hacking
  2. Work Of Growth Hacker
  3. Importance Of Growth Hacking
Remarketing
4 Lessons
  1. Understanding Remarketing
  2. Remarketing Audience
  3. Remarketing Funnel
  4. Remarketing Funnel
Marketing Automation
7 Lessons
  1. Foundation Of Marketing Automation
  2. Lead & Sales funnel
  3. CRM Integration & Dashboard
  4. Whatsapp Integration
  5. Email Integration
  6. Call Integration
  7. Benefits Of Marketing Automation
Ecommerce Website Development (No Coding Required)
4 Lessons
  1. Understanding Structure & Store
  2. Website Customization
  3. Store Creation
  4. Integrations
Placement Eligibility Test
1 Quiz
  1. Placement Eligibility Test
Google Certification Exam
1 Quiz
  1. Google Certification Exam
Capstone Project
1 Lesson
  1. Capstone Project

Full Stack Digital Marketer – Overview

This advanced program is designed to transform learners into complete digital marketing professionals by covering every core and specialized area of the field. From foundations to advanced strategies, it blends technical knowledge, creative skills, paid media, automation, and freelancing guidance — ensuring you are industry-ready.

Key highlights include:

  • Digital Marketing Foundations – Fundamentals, funnels, SERP basics, keyword research, and micro website development.
  • SEO & Local SEO – On-page, off-page, technical SEO, GBP optimization, and competitive analysis.
  • Graphic Design & Content – Canva/Figma, typography, layouts, blogging, content marketing, and native ads.
  • Social Media Marketing – Meta & LinkedIn ads, content calendars, campaign structuring, analytics, and audits.
  • Paid Media & Analytics – Google Ads (Search, Display, Video, Shopping), remarketing, Google Analytics, GSC, GTM, and reporting.
  • Advanced Digital Marketing – Email marketing, lead generation, affiliate marketing, video marketing, AdSense, ORM, app store optimization, and mobile marketing.
  • Specialized Modules – Integrated marketing, inbound marketing, growth hacking, remarketing funnels, and marketing automation (CRM, WhatsApp, Email & Call integration).
  • Ecommerce Website Development – No-code store creation, customization, and integrations.
  • Professional Skills – Freelancing foundations, marketplaces, proposals, bidding strategies, and cyber law essentials.
  • Capstone Project & Certifications – Apply all concepts in real-world projects, prepare for placement, and attempt the Google Certification Exam.

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