Performance Marketing Program
- 10 Sections
- 35 Lessons
- 50h Duration
Foundation Of PM
2 Lessons
Micro Website Development (No coding required)
2 Lessons
SEO
10 Lessons
Google Ads
9 Lessons
Analytics & Tracking
5 Lessons
Social Media Ads
4 Lessons
Graphic Design
1 Lesson
Media Planning
2 Lessons
Placement Eligibility Test
Capstone Project
Performance Marketing Course – Overview
This course provides a complete foundation in performance-driven digital marketing strategies, tools, and execution. Learners will gain hands-on expertise in funnel-based marketing (TOFU, MOFU, BOFU), website development, SEO, paid advertising, analytics, and media planning.
Key highlights include:
- SEO Mastery – Keyword research, targeting, on-page, off-page & technical SEO.
- Google Ads – Bidding strategies, ad formats (Search, Display, YouTube), remarketing.
- Social Media Advertising – Meta & LinkedIn campaigns, tracking, and analytics.
- Analytics & Tracking – Google Analytics, GSC, Microsoft Clarity, GTM, conversion tracking.
- Creative & Design Tools – Canva/Figma for impactful ad creatives.
- Media Planning – Strategies for budget allocation, placements, and campaign success.
- Capstone Project – Apply concepts in a real-world project to validate skills.
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