Performance Marketing Program

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Performance Marketing Program

SG Gurukul SG Gurukul
Overview
Curriculum
  • 10 Sections
  • 35 Lessons
  • 60h Duration
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Foundation Of PM
2 Lessons
  1. Introduction & Basics Of Performance Marketing
  2. Funnel Based Marketing Strategies (TOFU, MOFU, BOFU)
Micro Website Development (No coding required)
2 Lessons
  1. 7 Steps To Make Website Live
  2. Website Customization
SEO
10 Lessons
  1. Structure & Fundamentals of Google SERP
  2. Keyword Research & Planning
  3. Types Of Keywords
  4. Keyword Research Metrics
  5. Keyword Planner Tool
  6. Architecture & Mechanism Of Search Engine
  7. Keyword Targeting & Mapping
  8. On-Page SEO
  9. Technical SEO
  10. Off-Page SEO
Google Ads
9 Lessons
  1. Fundamentals Of Google Ads
  2. Auction, Bidding Strategies, Type Of Bids
  3. Ad Rank, Quality Score
  4. Keyword Match Types
  5. Campaign Structure
  6. Search Ad
  7. Display Ad
  8. YouTube Ads
  9. Remarketing Explained
Analytics & Tracking
5 Lessons
  1. Google Analytics
  2. Google Search Console
  3. Microsoft Clarity
  4. Conversion Tracking
  5. GT™M
Social Media Ads
4 Lessons
  1. Campaign Structure
  2. Meta Ads
  3. Linkedin Ads
  4. Remarketing & Analytics
Graphic Design
1 Lesson
  1. Canva/Figma
Media Planning
2 Lessons
  1. Introduction & Fundamentals of Media Planning
  2. Media Planning Strategies
Placement Eligibility Test
    Capstone Project

      Performance Marketing Course – Overview

      This course provides a complete foundation in performance-driven digital marketing strategies, tools, and execution. Learners will gain hands-on expertise in funnel-based marketing (TOFU, MOFU, BOFU), website development, SEO, paid advertising, analytics, and media planning.

      Key highlights include:

      • SEO Mastery – Keyword research, targeting, on-page, off-page & technical SEO.
      • Google Ads – Bidding strategies, ad formats (Search, Display, YouTube), remarketing.
      • Social Media Advertising – Meta & LinkedIn campaigns, tracking, and analytics.
      • Analytics & Tracking – Google Analytics, GSC, Microsoft Clarity, GTM, conversion tracking.
      • Creative & Design Tools – Canva/Figma for impactful ad creatives.
      • Media Planning – Strategies for budget allocation, placements, and campaign success.
      • Capstone Project – Apply concepts in a real-world project to validate skills.

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