Digital Marketing Bootcamp

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Digital Marketing Bootcamp

SG Gurukul SG Gurukul
Overview
Curriculum
  • 31 Sections
  • 99 Lessons
  • 105h Duration
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Foundation Of Digital Marketing
5 Lessons
  1. Fundamentals of DM
  2. Traditional & Digital Marketing
  3. Scope Of DM
  4. Digital Marketing Funnel
  5. Structure & Fundamentals of Google SERP
Keyword Research & Planning
4 Lessons
  1. Introduction & Importance Of KW Research
  2. Types Of Keywords
  3. Keyword Research Metrics
  4. Keyword Planner Tool
Micro Website Development (No Coding Required)
2 Lessons
  1. Steps To Make Website Live
  2. Website Customization
SEO
5 Lessons
  1. Architecture & Mechanism Of Search Engine
  2. Keyword Targeting & Mapping
  3. On-Page SEO
  4. Technical SEO
  5. Off-Page SEO
Project Task
    Local SEO (GBP)
    4 Lessons
    1. Basics & Importance Of GBP
    2. GBP Creation
    3. GBP Optimization
    4. Ranking Factors
    Project Task
      Competitive Analysis
      2 Lessons
      1. How To Select Right Competitors
      2. Analysis Factors
      Graphic Design
      7 Lessons
      1. Basics Of Graphic Designing
      2. Design Research
      3. Color Theory
      4. Layout
      5. Color Palette
      6. Understanding Typography
      7. Content Placement
      Project Task
        Social Media Marketing
        8 Lessons
        1. Basics Of SMM
        2. Account & Page Creation
        3. Research & Page Optimization
        4. Content Calendar, Post & Schedule
        5. Campaign Structure
        6. Meta Ads
        7. Linkedin Ads
        8. Audit & Analytics
        Project Task
          Analytics & Tracking
          2 Lessons
          1. Google Analytics
          2. Google Search Console
          Google Ads
          7 Lessons
          1. Fundamentals Of Google Ads
          2. Auction, Bidding Strategies, Type Of Bids
          3. Ad Rank, Quality Score
          4. Keyword Match Types
          5. Campaign Structure
          6. Search Ad
          7. Display Ad
          Project Task
            Digital Marketing Tools
            7 Lessons
            1. Basics Of LP
            2. Characteristics Of LP
            3. Benefits Of LP
            4. Requirement & Need Of LP
            5. Lead Magnets
            6. LP Optimization
            7. Tool To Build LP
            Content Writing & Blogging
            6 Lessons
            1. Content Writing & Blogging
            2. Basics Of Content Writing
            3. Aspects Of Content Writing
            4. Understanding Blogging
            5. Blog Cycle
            6. Ways To Earn By Blogging
            Affiliate Marketing
            4 Lessons
            1. Basics Of AM
            2. Key Players
            3. Steps To Be Followed
            4. Affiliate A/c Creation
            Video Marketing
            7 Lessons
            1. Understanding & Importance Of VM
            2. YT Alc Creation
            3. YT SEO
            4. Channel Optimization
            5. Content Optimization
            6. Thumbnail Design
            7. Google Video Ads - YT
            Project Task
              Email Marketing
              7 Lessons
              1. Basics & EM
              2. Email Marketing Process
              3. Sources To Collect Emails
              4. Lead Magnet
              5. Campaign Metrics
              6. Campaign Optimization
              7. Email Marketing Tool
              Lead Generation
              3 Lessons
              1. Understanding Lead Generation
              2. Lead Generation Process
              3. Macro & Micro Conversions
              Adsense
              4 Lessons
              1. Understanding Google Adsense
              2. Monetization
              3. A/c Creation & Setup
              4. Dashboard Walkthrough
              Ecommerce Marketing (Shopping Ads)
              5 Lessons
              1. Understanding Shopping Campaigns
              2. Campaign Structure
              3. Google Merchant Center
              4. Google Shopping Campaign
              5. Feed Optimization
              ORM
              4 Lessons
              1. Basics Of ORM
              2. How To Check Online Reputation
              3. Importance Of ORM
              4. Tools To Monitor Online Reputation
              App Store Marketing
              4 Lessons
              1. Basics Of ASM
              2. ASO
              3. Optimization Factors
              4. App Campaigns or Ads
              Mobile Marketing
              2 Lessons
              1. Basics Of Mobile Marketing
              2. MM Strategies
              Web Audit
                Reporting
                  Placement Eligibility Test
                    Capstone Project

                      Digital Marketing Bootcamp – Overview

                      This bootcamp is designed to give learners a 360° understanding of digital marketing, combining strategy, execution, and real-world applications. From the fundamentals to advanced tools, you’ll master every key area of modern digital marketing while working on live project tasks and a capstone project.

                      Key highlights include:

                      • Digital Marketing Foundations – Fundamentals, funnels, scope, and SERP basics.
                      • SEO & Local SEO – Keyword research, on-page, off-page, technical SEO, and Google Business Profile optimization.
                      • Social Media Marketing – Account creation, content calendars, Meta & LinkedIn ads, analytics, and audits.
                      • Google Ads & Paid Media – Bidding strategies, ad formats (Search, Display, Video, Shopping), and remarketing.
                      • Analytics & Tracking – Google Analytics, GSC, GTM, reporting, and audits.
                      • Content & Design – Blogging, content writing, Canva/Figma design, video marketing, email marketing.
                      • Specialized Modules – Affiliate marketing, eCommerce marketing, AdSense, ORM, App Store & Mobile marketing.
                      • Capstone Project – Apply all learnings to build and optimize a full digital marketing strategy.

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