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Digital Marketing Bootcamp

Team SG-Gurukul Team SG-Gurukul
Overview
Curriculum
  • 31 Sections
  • 99 Lessons
  • 150h Duration
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Foundation Of Digital Marketing
5 Lessons
  1. Fundamentals of DM
  2. Traditional & Digital Marketing
  3. Scope Of DM
  4. Digital Marketing Funnel
  5. Structure & Fundamentals of Google SERP
Keyword Research & Planning
4 Lessons
  1. Introduction & Importance Of KW Research
  2. Types Of Keywords
  3. Keyword Research Metrics
  4. Keyword Planner Tool
Micro Website Development (No Coding Required)
2 Lessons
  1. Steps To Make Website Live
  2. Website Customization
SEO
5 Lessons
  1. Architecture & Mechanism Of Search Engine
  2. Keyword Targeting & Mapping
  3. On-Page SEO
  4. Technical SEO
  5. Off-Page SEO
Project Task
Local SEO (GBP)
4 Lessons
  1. Basics & Importance Of GBP
  2. GBP Creation
  3. GBP Optimization
  4. Ranking Factors
Project Task
Competitive Analysis
2 Lessons
  1. How To Select Right Competitors
  2. Analysis Factors
Graphic Design
7 Lessons
  1. Basics Of Graphic Designing
  2. Design Research
  3. Color Theory
  4. Layout
  5. Color Palette
  6. Understanding Typography
  7. Content Placement
Project Task
Social Media Marketing
8 Lessons
  1. Basics Of SMM
  2. Account & Page Creation
  3. Research & Page Optimization
  4. Content Calendar, Post & Schedule
  5. Campaign Structure
  6. Meta Ads
  7. Linkedin Ads
  8. Audit & Analytics
Project Task
Analytics & Tracking
2 Lessons
  1. Google Analytics
  2. Google Search Console
Google Ads
7 Lessons
  1. Fundamentals Of Google Ads
  2. Auction, Bidding Strategies, Type Of Bids
  3. Ad Rank, Quality Score
  4. Keyword Match Types
  5. Campaign Structure
  6. Search Ad
  7. Display Ad
Project Task
Digital Marketing Tools
7 Lessons
  1. Basics Of LP
  2. Characteristics Of LP
  3. Benefits Of LP
  4. Requirement & Need Of LP
  5. Lead Magnets
  6. LP Optimization
  7. Tool To Build LP
Content Writing & Blogging
6 Lessons
  1. Content Writing & Blogging
  2. Basics Of Content Writing
  3. Aspects Of Content Writing
  4. Understanding Blogging
  5. Blog Cycle
  6. Ways To Earn By Blogging
Affiliate Marketing
4 Lessons
  1. Basics Of AM
  2. Key Players
  3. Steps To Be Followed
  4. Affiliate A/c Creation
Video Marketing
7 Lessons
  1. Understanding & Importance Of VM
  2. YT Alc Creation
  3. YT SEO
  4. Channel Optimization
  5. Content Optimization
  6. Thumbnail Design
  7. Google Video Ads - YT
Project Task
Email Marketing
7 Lessons
  1. Basics & EM
  2. Email Marketing Process
  3. Sources To Collect Emails
  4. Lead Magnet
  5. Campaign Metrics
  6. Campaign Optimization
  7. Email Marketing Tool
Lead Generation
3 Lessons
  1. Understanding Lead Generation
  2. Lead Generation Process
  3. Macro & Micro Conversions
Adsense
4 Lessons
  1. Understanding Google Adsense
  2. Monetization
  3. A/c Creation & Setup
  4. Dashboard Walkthrough
Ecommerce Marketing (Shopping Ads)
5 Lessons
  1. Understanding Shopping Campaigns
  2. Campaign Structure
  3. Google Merchant Center
  4. Google Shopping Campaign
  5. Feed Optimization
ORM
4 Lessons
  1. Basics Of ORM
  2. How To Check Online Reputation
  3. Importance Of ORM
  4. Tools To Monitor Online Reputation
App Store Marketing
4 Lessons
  1. Basics Of ASM
  2. ASO
  3. Optimization Factors
  4. App Campaigns or Ads
Mobile Marketing
2 Lessons
  1. Basics Of Mobile Marketing
  2. MM Strategies
Web Audit
Reporting
Placement Eligibility Test
Capstone Project

Digital Marketing Bootcamp – Overview

This bootcamp is designed to give learners a 360° understanding of digital marketing, combining strategy, execution, and real-world applications. From the fundamentals to advanced tools, you’ll master every key area of modern digital marketing while working on live project tasks and a capstone project.

Key highlights include:

  • Digital Marketing Foundations – Fundamentals, funnels, scope, and SERP basics.
  • SEO & Local SEO – Keyword research, on-page, off-page, technical SEO, and Google Business Profile optimization.
  • Social Media Marketing – Account creation, content calendars, Meta & LinkedIn ads, analytics, and audits.
  • Google Ads & Paid Media – Bidding strategies, ad formats (Search, Display, Video, Shopping), and remarketing.
  • Analytics & Tracking – Google Analytics, GSC, GTM, reporting, and audits.
  • Content & Design – Blogging, content writing, Canva/Figma design, video marketing, email marketing.
  • Specialized Modules – Affiliate marketing, eCommerce marketing, AdSense, ORM, App Store & Mobile marketing.
  • Capstone Project – Apply all learnings to build and optimize a full digital marketing strategy.

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Join Central India’s most trusted Digital Marketing Institute offering Live, Offline, and Recorded courses. Perfect for students, professionals, small business owners, and teams looking to upskill. Learn real skills. Get real result

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Contact Us

Phone Number

+91-9589174959

Email

Info@sggurukul.com

Address

Office No.412,Block - A,Silver Mall, RNT Marg, near Indian Oil Petrol Pump, Indore, Madhya Pradesh 452001

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