Full Stack Digital Marketer – Overview

This advanced program is designed to transform learners into complete digital marketing professionals by covering every core and specialized area of the field. From foundations to advanced strategies, it blends technical knowledge, creative skills, paid media, automation, and freelancing guidance — ensuring you are industry-ready.

Key highlights include:

• Digital Marketing Foundations – Fundamentals, funnels, SERP basics, keyword research, and micro website development.
• SEO & Local SEO – On-page, off-page, technical SEO, GBP optimization, and competitive analysis.
• Graphic Design & Content – Canva/Figma, typography, layouts, blogging, content marketing, and native ads.
• Social Media Marketing – Meta & LinkedIn ads, content calendars, campaign structuring, analytics, and audits.
• Paid Media & Analytics – Google Ads (Search, Display, Video, Shopping), remarketing, Google Analytics, GSC, GTM, and reporting.
• Advanced Digital Marketing – Email marketing, lead generation, affiliate marketing, video marketing, AdSense, ORM, app store optimization, and mobile marketing.
• Specialized Modules – Integrated marketing, inbound marketing, growth hacking, remarketing funnels, and marketing automation (CRM, WhatsApp, Email & Call integration).
• Ecommerce Website Development – No-code store creation, customization, and integrations.
• Professional Skills – Freelancing foundations, marketplaces, proposals, bidding strategies, and cyber law essentials.
• Capstone Project & Certifications – Apply all concepts in real-world projects, prepare for placement, and attempt the Google Certification Exam.