Performance Marketing Course

Performance Marketing Course – Overview

This course provides a complete foundation in performance-driven digital marketing strategies, tools, and execution. Learners will gain hands-on expertise in funnel-based marketing (TOFU, MOFU, BOFU), website development, SEO, paid advertising, analytics, and media planning.

Key highlights include:

• SEO Mastery – Keyword research, targeting, on-page, off-page & technical SEO.
• Google Ads – Bidding strategies, ad formats (Search, Display, YouTube), remarketing.
• Social Media Advertising – Meta & LinkedIn campaigns, tracking, and analytics.
• Analytics & Tracking – Google Analytics, GSC, Microsoft Clarity, GTM, conversion tracking.
• Creative & Design Tools – Canva/Figma for impactful ad creatives.
• Media Planning – Strategies for budget allocation, placements, and campaign success.
• Capstone Project – Apply concepts in a real-world project to validate skills.