Digital Marketing Bootcamp Course

Digital Marketing Bootcamp Course – Overview

This bootcamp is designed to give learners a 360° understanding of digital marketing, combining strategy, execution, and real-world applications. From the fundamentals to advanced tools, you’ll master every key area of modern digital marketing while working on live project tasks and a capstone project.

Key highlights include:

• Digital Marketing Foundations – Fundamentals, funnels, scope, and SERP basics.
• SEO & Local SEO – Keyword research, on-page, off-page, technical SEO, and Google Business Profile optimization.
• Social Media Marketing – Account creation, content calendars, Meta & LinkedIn ads, analytics, and audits.
• Google Ads & Paid Media – Bidding strategies, ad formats (Search, Display, Video, Shopping), and remarketing.
• Analytics & Tracking – Google Analytics, GSC, GTM, reporting, and audits.
• Content & Design – Blogging, content writing, Canva/Figma design, video marketing, email marketing.
• Specialized Modules – Affiliate marketing, eCommerce marketing, AdSense, ORM, App Store & Mobile marketing.
• Capstone Project – Apply all learnings to build and optimize a full digital marketing strategy.